I lead design teams and ship products end-to-end.
Fifteen years in web and product, eight of them leading design at Qrvey as one of seven core members of a production org that grew to eighty people. I connect business goals to what actually ships, and I bring AI into how the team works.
8
Years leading design teams
15+
Years in web and product
5
Designers and engineers led at peak
4
Design systems built and scaled
Work
Three autonomous AI agents that research, invest, and track a live portfolio. Architecture and UX mine, built end-to-end.
A guided workflow that lets users transform data before analysis, untangling a genuinely complex UX problem.
A 109-page marketing site rebuilt in one month, with AI as the development team.
75 episodes, biweekly, for over three years. I built the system that lets me ship a full episode solo in about half a workday.
A full-stack social prediction game for the World Cup 2026, designed, built, and shipped solo, then analyzed with a forensic product teardown.
An AI coach that turns chat into training guidance.
Other selected projects
What I do
A senior design leader with fifteen years in web and product, rooted in a start in print and advertising. I lead design teams, optimize how they work, and deliver projects end to end. Working across brand, process, design, and technology gives me a full-product point of view that connects business goals to what actually ships. Lately I'm focused on bringing AI into how design teams work, to move faster without losing the judgment that makes the work good.
The range I work across:
Product Design
- Problem framing
- Interaction design
- Wireframing and prototyping
- Design systems
- UX for complex, data-heavy products
- Design ops
- Stakeholder alignment and design presentations
Build with AI
I direct AI to build and ship real products. The product thinking and architecture are mine; the code is mostly AI-assisted. I'm fluent with these tools, not a deep engineer, and I don't pretend to be.
- AI-orchestrated development
- Prompt engineering
- HTML and CSS
- React and Next.js
- Supabase and Vercel (build and deploy stack)
- LLM APIs (Anthropic, OpenAI)
- Workflow automation (n8n, cron)
Brand and Visual Design
- Brand strategy and identity
- Art direction
- Visual design systems
- Advertising and retail design (agency background)
- Graphic design
- Strategic rationale and concepting
Motion and Content
- End-to-end content production
- Video editing
- Social media assets
- AI image and video generation
- Creative direction
- Occasional motion and animation (After Effects)
Tools
- Design
- Figma, Adobe Illustrator, Adobe Photoshop, Canva
- Motion and video
- Adobe Premiere Pro, Adobe After Effects, Riverside
- Build and AI
- Cursor, Claude Code, VS Code, Vercel, Supabase, Anthropic and OpenAI APIs
- Publishing and web
- Squarespace, Cohost
- Security
- I follow company security guidelines and never expose sensitive customer data when using AI tools.
Process
How I work, from understanding the problem to shipping the solution.
01: Discovery & Research
Understanding users, business goals, and technical constraints before designing anything.
02: Ideation & Strategy
Framing problems, exploring solutions, and aligning teams around a clear direction.
03: Design & Development
Crafting high-fidelity designs and working closely with engineering to ship.
04: Testing & Launch
Validating with real users, measuring impact, and iterating after launch.
Contact
Let’s build and ship.
Currently based in Valencia, Spain. Open to remote and hybrid roles in Madrid or Barcelona, and to selected freelance projects.